How is the Flathead Guide like a great dog?
One of my customers recently asked me, “what’s with the dog?”
That’s a fair question since the Flathead Guide has nothing to do with dogs or animals of any kind (except for listing such companies in our pages). I must admit that I am partial to dogs; I’ve had at least 1 or more dogs at any given time for the past 30 years. We are currently owned by two dogs that share our home.
Actually, I fell for this particular mascot when I was searching a “royalty-free” photo website for ideas. They had a lot of very expressive photos of this same fellow that would complement my marketing ideas…so I adopted him (here he is dressed as a tourist).
I like the dog as a mascot/spokesman for the “Flathead Guide” because anyone who has ever had a trusted, loyal dog knows how special they become, and how much we rely upon them. The parallels between a great dog and the Flathead Guide are many.
A great dog is:
- Ready when you need him
- Always wants to please you
- Tries to anticipate your needs
- Expects nothing from you
- Is often used as a “seeing eye”
Seeing Eye dogs (for the visually impaired) are also known as “Partners in Travel”. And that is one of the primary benefits of the Flathead Guide, to offer visitors to our area an easy way to find local businesses. Think about it, millions of tourists descend upon our beautiful valley every year and they will need virtually every product and service found in the Flathead. Additionally, these visitors will be using their smartphones to search for what they need.
The Flathead Business Guide is a “Partner in Travel”
…whether you are visiting NW Montana for the first time or live here and do business on a daily basis. People are searching for solutions to their problems; from finding the best place to eat to locating an auto repair shop, and everything in between, people are searching for YOUR business.
The Flathead Guide Benefits
Like a four-legged loyal companion, the Flathead Guide provides numerous benefits to every business listed. As a smartphone-optimized business directory of the Flathead Valley, ours is an easy to navigate travel partner that is always by your side because it is as close as your smartphone.
Another HUGE benefit to every business is the link you receive from this local ‘authority’ website. Search engines love such links and they can help your primary website improve its rank in search results.
You spend a fortune trying every kind of marketing opportunity that comes your way. There is a steady stream of salespeople coming through your door daily trying to sell you ads and promotional possibilities using every medium in existence; some are great…but most fall short.
At the end of the day, when someone wants to buy ANYTHING…they search online first!
You know this to be true. Doesn’t it make the most sense to insure that when they search for your products or services they find your ‘mini-website’ optimized for smartphones? And, you do things to improve your website’s rank in search result?
Trust the dog…Get Listed!
For about the cost of a box of dog biscuits you can have your smartphone-optimized listing working for you 24 x 7 x 365 in the Flathead Guide. Only $4 per month (billed annually) provides more juice to your marketing effort than virtually anything else you could do at 100x the cost. Period!