95% of your effort is never seen!
Every business is like an iceberg
95% of everything you do to make your business successful is never seen or appreciated by your customers. This is especially true with your marketing efforts to help people find your business. Most people will never see your ads or commercials. Sorry, but that is the way it works. However, they will have a chance to discover your business when they search for your products, services or solutions on their phones…if they can find your listing.
IF…they can find you!
You undoubtedly have a website, but getting your site to appear at the top of the search results is a battle unto itself. As an example, if you search for “plumbers in Kalispell” it yields 146,000 results and being listed on page 2 means your business is virtually invisible.
Creating your iceberg
Marketing your website online is one of those things you must do and nobody will appreciate your effort, but it must be done. You have to convince the search engines that your website is worthy of being displayed on page one and one way you do this is by following SEO best practices.
It starts with your website, making sure that you have enough of the right information that describes your products and services; this includes good page titles, descriptive content, headlines, images and videos, etc. “Content is King“. Search engines index the words on your page, which includes things like image filenames so make sure they contain keywords related to your business. And it doesn’t stop there…
Off-site marketing is just as important as what you do onsite. Search engines also look at other indicators to determine your site’s value in search results. They look at your social activity (Facebook, Twitter, etc.), citations and links from other quality websites to name a few. Basically, they want to know if anyone other than you is talking about your products, services and business.
Are you Mobile Friendly?
As of April of 2015, search engines require that your site be “mobile friendly” so that smartphones and Tablet PCs can also view your website properly. Not meeting this new requirement means that your website could be dropped from displaying search results. If your site is not yet “responsive”, you need to make that a priority.
One of your best online resources
Imagine a resource that will send direct traffic to your website and permits people to tap your phone number and call your business directly. This resource is 100% mobile friendly so it is included in all search results and it lists everything about your products and services and even links to all your social sites. That would be the Flathead Guide, and we’ve been helping businesses like yours for many years!
The part of the iceberg they will see
“Search marketing” is the new advertising! People today search for everything they need; they no longer use the Yellow Pages, newspapers or remember every commercial they’ve seen or heard. When they need that plumber we mentioned earlier, they go online and search for a “plumber” – or coffee shop, restaurant, auto repair, sporting goods, lodging and every other conceivable product or service. They search for you online!
Get Listed…Get Found!
Let the “Flathead Guide” do some of that heavy lifting for you and help you attract the people who are searching for your products or services. Your listing in the Flathead Guide is the best advertising and promotional value available. For less than a fast-food lunch each month your listings works for you 24x7x365. Unlike conventional advertising that is typically a one-shot gamble, your Flathead Guide listing leverages search and broadens your marketing reach. Add your business listing here!
Still not sure, or want to know more about the benefits of having a Flathead Guide listing? This page explains everything, click for more info.