Social Media Explained – Are You Confused Yet?
There are literally hundreds of “social media” sites, but the image above lists the most popular; the one’s you have been told are necessary for your business to succeed in this brave new digital-social-universe. The fear is that if you are not actively playing with every social network you will miss your chance to snag new customers.
Hey, if you sell skateboards such advice might be beneficial for your business, but most of us don’t need to spend five hours every day updating our core 10-20 social sites. Now, it does not hurt to have a profile posted on every site you can find because the link from your profile to your website has value from an SEO perspective, but most of us don’t need to bother with updating every one of our social sites every day.
Which social sites are best for your business?
Not every business needs to be involved with every social site. As an example, if you cater to seniors, Twitter, Instagram, Yelp, Pandora, etc. are a waste of time as these sites appeal to a younger audience. Facebook is probably the most important social site for all businesses and daily updates (or every other day) is fine. As a ‘brand’ posting once or twice a day is acceptable, anything more than that may actually cause you to lose friends.
Social is an SEO metric
Search engines track activity on all social sites and involvement there can have a positive impact on your website’s standing in search results. Like it or hate it, posting on these sites on a regular basis has an SEO advantage and can also help you reach new customers.
Having a listing in the Flathead Guide and other local sites like the Chamber of Commerce are extremely important as they are ‘local’ authority sites that drive customers to your website in a number of ways. The link boosts your site in search results and the direct traffic from these listings brings customers to your door.
Get listed in the Flathead Guide today, it’s the best advertising value anywhere. To learn more about what the Flathead Guide can mean to your business, click this link, http://www.flatheadguide.com/details/important/