A Super Bowl Commercial You Can Afford
Why are Super Bowl commercials so expensive?
At $133,000 per second, the Super Bowl virtually guarantees that hundreds of millions of people will see your ad and that your 30-second commercial will become part of the global social and media conversations. Super Bowl commercials, although exorbitantly expensive, are an advertisers dream.
Advertising is great, but it fades fast
There is a limit to how much anyone can leverage the hype of a big event, and searches for Super Bowl ads drop sharply a couple of days after the game ends.
A commercial during a big event may be seen by millions of people, but when it comes time to buy, virtually everyone of us will search for what we want. So the question is, “do you want to show an ad to millions of people, or rank high in results when people search for your products or services?”
Your best advertising option
The best advertising tactic is actually a marketing strategy. It is far better to optimize for search marketing than it is to advertise to the generic public; most of which will not be a prospect for your business.
Consider this as you do traffic to your website; would you like 1,000 visitors per day or 10 who were searching for your products or services? In other words, one buying customer is better than 100 casual shoppers.
People search online when they need to solve a problem, want to get information, or are ready to buy something!
Best way to optimize for search marketing
Capturing search queries by ranking strongly in search results is the key to business success and blows generic advertising out of the water. A Flathead Guide listing is better than having your own Super Bowl commercial.
A Super Bowl commercial lasts 30 seconds and is mostly forgotten when the next play is called, but a Flathead Guide listing is working for you 24x7x365.
Super Bowl commercial or a targeted marketing strategy?
No doubt about it, every local Flathead business would love to have a commercial airing during the Super Bowl. The bragging rights would last for years, but any effect would be over in days.
There are few things you can do to help your local marketing efforts than to have your business listed in the official Flathead Valley Business Directory.