The Elephant in the Room is Pacing Around Your Office

The Elephant in the Room is the technology you are ignoring!

“Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future.” ~ Larry Page, co-founder Google

Preparing for your businesses future  has never been more critical than it is today. There is a convergence of technologies driving people’s habits and behaviors and these affect how you need to be doing business. How you advertise and where you advertise are more important than ever. Tradition methods of advertising are changing:

• “Digital takeover: 71% of Magazines Lose Subscribers, While Online News Overtakes TV. Online websites have now cemented their position as the nation’s No. 1 source of news, overtaking television and practically burying print publications six feet under as younger Americans embrace digital platforms” (see article).
• “Print advertising revenue is now just 45% of what it was in 2006” (source).
• Not going out: Why Millennials are no longer going to night clubs (see article)
• TV flickers as viewers find new screens – all pay-TV companies lost subscribers during the second quarter of 2015.

“The future is barreling down upon us at speeds no one could have imagined”. ~ Tom Heatherington, founder Flathead Guide

What are you doing wrong?

It’s not that you’re doing something ‘wrong’, it’s just that your customers are consuming media differently than they used to and much of your paid advertising is no longer effective. Today, it’s about search marketing and reaching people where they hang out…on their smartphones and Tablets.

To improve your rank in search results it is imperative that you do two very important things. One, develop an active social media presence (i.e. Facebook, etc.). Secondly, obtain strong quality local links pointing to your website. This is the primary benefit offered by the Flathead Guide. The secondary benefit are the thousands of monthly visitors to our site from people who are searching for businesses like yours; you benefit from the link and the direct traffic!

Need more motivation?

• A headline today should rattle every business owner that purchases advertising (according to ZenithOptimedia), their report states “We now spend more than eight hours a day consuming media”.
• One of the largest retailers in the world doesn’t own a single store and Amazon.com is only 20 years old.

Make the time; enjoy the benefits!

Get positioned online to leverage the future: your first objective should be to add your listing in the Flathead Guide!

PS: If you want to learn more about other benefits of having your business listed in the Flathead Guide, see this!