Digitally Focused Marketing in 2014-2015
Is your business digitally marketing focused?
Let’s face it, running a business today is more challenging than it has ever been. In addition to managing your facility, products, employees, customers, finances, advertising and promotion and all that goes with it, you’re also required to be an online digital marketing guru. Digitally focused marketing is now a requirement!
Today you need a website that is marketing focused, and you need to know how to promote it online to get traction. Oh, and by the way, you also need to be targeting customers who use their smartphones for Internet access because that is now 25% to 40% of your audience - and growing every day.
“They” say that you must also have a Facebook page with tons of followers and you need to add Twitter, Pinterest, Yelp, YouTube and other social sites into the mix just to stay relevant.
The online marketing piece has become the most important part of your marketing mix. Even if people see or hear your ad (offline), most will still go online to get more information – and they must be able to find you!
- Your business is built on customers!
- You need more customers to grow your business.
- Your customers search online for your products and services.
Your #1 Business Challenge is marketing in a digital world
“Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services.” ~ Wikipedia
Developing a continuous flow of new customers is every businesses foremost challenge. Merely trusting that your website will be found in the search engines and is like believing that you will win the lottery… twice! Marketing in a digital world requires focus and proven tactics. The good news is that help is just a click away!
Advertising is a lot like fishing…
Being out on the water does not guarantee that you will catch any fish. You need the right “bait” (your listing in the Flathead Guide) - but most importantly…you gotta fish where the fish are! Today, your customers live online – on their smartphones and tablets. If you do business in Kalispell, Whitefish, Bigfork or anywhere in the Flathead Valley, and you want to attract some of the millions of tourists that visit us each year, you must be marketing to capture mobile traffic.
A listing in the Flathead Guide is like having an additional mobile-friendly, stand-alone website routing traffic and phone calls to your business. We can help you attract people searching for YOUR business.
Cost vs. ROI
Magazines and newspapers are great if you are trying to build a brand and create ‘top of mind’ awareness. Every company of every size should try to develop their brand, but if you want immediate results and the chance for an instant sale, you need your Ad to appear on a content-related, high-profile, quality website – and be optimized for search results. That is the purpose of the Flathead Guide.
Why list your business with the Flathead Guide?
Our website attracts targeted consumers! People who are searching for YOUR products and services. Just as important, our website is optimized for mobile devices. Advertise where your customers are!
You have questions…
We have tried to anticipate every question you might have about listing with the Flathead Guide. Learn more about all the benefits of having a featured listing, go here to learn more http://goo.gl/JvyIH0
As the owner of a Kalispell Internet marketing SEO and SEM firm, I am a professional with over two decades of Internet marketing experience. My local clients are businesses you know well in the Flathead; from hotels, auto dealers, doctors, real estate firms, non-profits and sporting goods to Flathead County’ biggest annual event. I have helped these organizations boost their websites in search results and increase their social media footprint.
Adding your business to the Flathead Guide, the official Flathead Valley Business Directory means that you will be hiring one of the top SEO professionals in the country to promote your business for less than the cost of lunch at McDonalds each month.