Eight hours a day consuming media?
Do you think anyone actually sees your ad?
A headline today should rattle every business owner that purchases advertising (according to ZenithOptimedia), their report states “We now spend more than eight hours a day consuming media”. The article goes on to say,
“If you weren’t reading this article, you would probably be scanning something else on the internet, watching TV, or maybe—just maybe—reading a newspaper or magazine. In short, you would be consuming media.”
The point is not whether this is good or bad, only that this environment of unrelenting media that surrounds us makes it virtually impossible to focus on one particular thing. If you are an advertiser you have to wonder if the people you are trying to reach have any chance of seeing your ad.
Most media is just noise
We seem to have evolved in such a way that permits us to go about our day filtering out this noise, but our antenna tingles when we hear or see something that is of some interest. As an example, most of us have just had our snow tires replaced with summer tires and maybe we noticed that our tires are showing signs of wear and may soon need to be replaced. As a result, seeing or hearing an ad about a tire sale might cause our antenna to vibrate make us pay attention.
When we are ready to buy, we SEARCH
When it is time to buy those tires will we call or visit that store whose advertisement passed through our filter? Maybe, but most of us will still search online to compare prices, find deals or special promotions. Even if that ad was spectacular, most of us will search to make sure there isn’t a better bargain to be had.
People search online when they want to solve a problem, get information, or want to buy something.
What’s the take away for businesses?
We need to focus our efforts on “search marketing“. Because we know that any advertising will drive people to search online; we need to make sure they can find our website. Spending time and money on search engine optimization is the best investment we can make.
That is why the Flathead Guide should be your first stop. A listing in the Flathead Guide can help your main website rank higher in search results. This is one of the best off-site SEO tactics you can employ and it also provides a stand-alone mini website that promotes your business 24x7x365.
