MONTANA – IT’S TIME
To everything there is a TIME…
“And a time to every purpose under heaven.
A time to plant, a time to reap…”
MONTANA – IT’S TIME
Planting ideas in people’s heads is the purpose of Montana’s marketing campaigns. Selling “Montana as THE place to visit” means competing with 49 other states that are vying for tourist dollars. Montana is planting the seeds in hope that local businesses have the opportunity to reap the rewards of this effort.
The state of Montana has an aggressive marketing team that seems to get more creative every year. Everyone remembers the “GET LOST (IN MONTANA)” campaign; it was a huge success with over 300,000 stickers distributed throughout the state.
IT’S TIME to get ready for them!
Our state is heavily dependent upon tourism; in 2014 alone, Montana’s 11 million visitors spent $3.98 billion which was up 9.8% over 2013. Almost every business in the Flathead benefits from this increase in tourism and the 3 million people who will visit northwest Montana.
IT’S TIME to take your online marketing seriously
Google released their latest algorithm update yesterday, April 21st. (see story in USA Today). People are calling it “Mobilegeddon” because it is programmed to favor sites that are “mobile-friendly.” This means that many of the top sites in every niche may find themselves slipping in search results under mobile-friendly websites. So why is Google doing this? Because as much as 60% of online traffic now comes from mobile (source).
If you have followed this blog for any length of time you know how often I have discussed the need to make your website mobile-friendly. Until now, this was to accommodate the rise in Tablet PCs and smartphones being used to access the Internet. For Flathead Valley businesses, this is even more important than most other areas of the country.
Why is the TIMING so important for the Flathead?
The millions of visitors we will see this year will not be dragging their laptops with them. They will have their smartphones and Tablet PCs, and they will use their mobile devices to find everything! From restaurants and hotels to camping facilities; bike and boat rentals and auto repair shops to beer, coffee and wine. In short, they will search online for everything and if they can’t find your website – you will lose business.
The TIME has come for you to choose the Flathead Guide
Even if your website is mobile-friendly (and 80% are not), your business listing in the Flathead Guide could rank higher than your website. For 3 years we have been sending local businesses thousands of new customers. Our top listings receive hundreds of page views EVERY MONTH. Which advertising medium do you use to drive hundreds of views to your website?
The Flathead Guide is your best advertising value!
The state of Montana has done the heavy lifting – they’re bringing the tourists here. Now, you need to make sure that they can find your business. You can spend thousands on conventional media, or you can invest only $4 per month with the Flathead Guide and have the best chance of meeting your future customers on their smartphones….where they live!