Over One Billion Websites - Can They Find Yours?
Lost Among One Thousand Million Websites…
The top headline on the Drudge Report recently read, “Number of websites explodes past a billion (and counting)“. In roughly twenty years, we have gone from a handful of websites to over 1,000,000,000+ and the pace is accelerating.
The good news is that you are not competing with all of those other sites, but no matter how small your niche, competitors abound and new ones seem to appear every day. Getting your website to rank well in search results is the ultimate business challenge today.
How does a local business reach new customers today?
In years gone by, the only way to beat your competitors was to buy bigger and bigger print ads. A full page ad in the Sunday paper captured more attention than a classified listing and it could cost a small fortune, but that has all changed. How and where we advertise has evolved.
The only constant in advertising is to place your ad where the greatest number of people might see it. Today, this means that you must be ‘found’ in search engines and you need to be attracting smartphone and tablet users.
To avoid repeating what has been said in previous posts about search engine marketing, I suggest that you review the previous articles:
- Improving Your Rank in Search Results
- Advertising vs. Search Marketing in the Flathead
- Marketing Your Business Effectively in 2014
Leverage Search Marketing
Today it is not advertising that captures ready-to-buy customers, it’s search marketing. We search online for everything; from apples to airplanes, where to eat, drink, sleep, entertain ourselves and virtually every product and service on the planet. Being found in search results is the ultimate marketing tactic.
The Flathead Guide benefits local businesses by helping their websites improve their rank in search results and by offering additional search listings for their business. This is especially important when searches are performed from mobile devices. The Flathead Guide is mobile friendly!
Beef-up your search marketing!
Before you invest in advertising, spend a little time improving your search rank; it will pay dividends! Add your business to the Flathead Guide. Get listed, get found and get more “ready to buy” customers! Sign up here!