What does every woman want?
What every woman wants is not a mystery
If they are in business, every women wants the same thing that every business man wants, a steady flow of new customers. Growing any business is dependent upon increasing the customer base by making more people aware of the products and services you provide.
Historically, this is where advertising and promotional activities were called into play in order to reach more people and make them aware of a business. After all, nothing beats a full page ad in the newspaper, right?
Wrong, not only is such an ad cost prohibitive in most cases, but with readership and subscription rates suffering a year-after-year decline, such an expenditure will only reach a small part of the population. Think about your own experiences, how many times have you run a newspaper ad, or any print ad that caused a throng of people to overwhelm your business.
Rewriting the laws of advertising and promotion
Two major shifts in communications have rewritten the laws of advertising and promotion. The first was the Internet being released to the public in the early 90s; the second being the meteoric rise of smartphone and tablet PC technology. These technologies have become ubiquitous providing instant connectivity to the Internet.
As a result, people no longer use the phone book to find a business address or a phone number. They no longer rely on printed maps to get directions. They do not use the newspaper to find product deals or suggestions about where to eat lunch. When people want to buy something, learn something or solve a problem, they go online and SEARCH.
The Internet has literally become an extension of our brain with smartphones and tablet PCs connected via our eyes and ears. From choosing a restaurant for lunch to finding a plumber, a car dealer or a handmade quilt, we go to the Internet FIRST.
The most effective form of advertising
Search marketing has now become the most effective form of advertising and promotion by default. Because your customers rely on the Internet to answer all their questions and solve their problems your number one challenge is to make sure they can find your business when they search for your products or services online. This is the basic definition of search marketing.
SEO (Search Engine Optimization) is the first requirement of search marketing. Essentially this means that your website is optimized for the words that define your business and the products and services you offer. Obviously, SEO is a tad more complicated than that, but this is where you begin.
There can be hundreds of other aspects to a well-executed SEO strategy, but suffice it to say that SEO is performed “on-site” and “off-site”, and what you do off-site can sometimes be more important than how well your website is optimized. The most important thing you can do to help your website rank higher in search results is to have a popular “local” website pointing to yours. By popular, I mean an “authority” website such as the Flathead Guide.
Two huge benefits
One, direct traffic will result from that external website. Secondly, search engines value such local authority links, which can cause your primary website to rank better in search results. The bottom line is that you will extend your reach to people who are searching for you; the ultimate form of advertising in the Internet era.
I know what you really want and what you need
As a business you want new customers. You want prospective customers to be able to find you online. You want to attract more smartphone and Tablet PC users. You want to improve your rank in search results. You want to make more sales and grow your business!
How to get what you want
Advertising is a crucial budget item. It helps to build your brand and create top-of-mind awareness. Obviously, every business must advertise to promote its products and services, but advertising alone is not enough!
Today we must promote effectively online to capture new business. Even if a prospective customer sees or hears your advertisement, most will still go online for more information! If they can’t find you there, you lost that business.
Get Listed & Get Found!
This is why your business listing in the Flathead Guide is so important. It not only sends direct traffic to your website, but many people will call you directly due to the “Tap to Call” feature of your listing. There is no “Silver Bullet” when it comes to online marketing, but a listing in the Flathead Guide is the next best thing to it.
The benefits of having your business listed in the Flathead Valley Business Directory™ are too numerous to list, but this page explains everything. Discover all the ways we can help you attract new business.
Oh yeah, What does every woman want??
What every woman wants is a mind-boggling question that has been baffling every man since the beginning of time. Not only is that question beyond the scope of our business discussion…I haven’t the foggiest idea!