Will your advertising get their attention?
How can your advertising message reach him?
It is estimated that 2,300,000 tourists will visit northwest Montana in 2014. Those individuals and their families will need to a place to stay, whether it is a campground, a cabin, RV park or a four-star hotel. They will need to buy food and visit restaurants. They will need fuel for their vehicles and many will require repair services. They will shop in our stores, visit our landmarks and many will want to buy virtually every product and service available in the Flathead Valley. These visitors will spend millions and millions of dollars during their stay.
How do you get your fair share?
You will advertise, right? That is the most obvious choice, but will they be reading the newspaper and see your ad? Will they be listening to the right radio station and hear your commercial? Will they drive by the billboard that displays your message? Will they stumble upon your flyer in the hotel lobby card rack? Will they see your TV commercial?
The answer to these questions is ‘maybe’… it could happen. However, the odds are that no matter how many media sources you invest in, your paid advertising will only reach a small percentage of the millions of potential customers. No amount of advertising will reach everyone that will be searching for YOU.
Place your ad where you know your customers hang out!
Today they are searching for your business from their smartphones. And nothing is better than having a mobile-friendly, search engine optimized listing in the official Flathead Valley Business Directory™, the Flathead Guide. Advertising and promotion are necessary to build your brand and create top-of-mind awareness, but today the world revolves around search. The Flathead Guide is about “Search Marketing” and helping you get found!
The ONE place that you know that everyone hangs out is on their smartphones and tablets. We don’t need a scientific study to prove this (although many such studies have been done); all you need to do is look around and see all the people with their eyes glued to their phones. That is where they hang out today and that is where you need to meet them.
Advertising is expensive; a Flathead Guide listing is a steal!
A small ad in the newspaper can cost hundreds of dollars. Radio and TV advertising is not inexpensive, yet a featured listing in the Flathead Guide costs only $4 per month. Unlike all other forms of advertising, your Flathead Guide listing works for you 24x7x365. There are HUGE benefits to having your business listed in the Flathead Valley Business Directory™ and you need to visit this page and discover what we can do to help your business.