Are you responsive to your customer’s needs?
Probably not so much…
Believe it or not, you most likely are not as responsive as you think you are – or want to be. I know this without knowing you or your company. How can I make such a brazen statement?
Being responsive means responding to your customers’ needs. So what are you doing wrong? Today, approximately 25% of the visitors to your website are viewing it from a smartphone. If you are one of the 95% of businesses that do not yet have a mobile-friendly website you are basically ignoring one in four of your potential customers.
Most smartphone users will not try to fight their way through a ‘standard’ website for numerous reasons. The text is illegible (too small) and pages don’t fit the screen; scrolling up/down and left to right is just too cumbersome.
To accommodate all your visitors and all viewing platforms from PCs and tablets to mobile phones, your website needs to be “responsive”. This simply means that information is displayed properly for each device.
How can you become more responsive?
This can be accomplished in a number of ways, but there is no one-size-fits-all solution for existing websites because all websites are built on different platforms. Some websites such as WordPress require little more than a Plugin and some tweaking while an HTML or PHP site will need a separate mobile site created and “redirect” code embedded in every page of the site. It sounds complicated, but it really isn’t.
Another solution that is growing in popularity and serves a number of purposes is to add your business listing to the Flathead Guide. The Flathead Valley Business Directory™ is optimized for smartphones out-of-the-box and you can include as much information as you like. Your listing comes with a photo slideshow, Google map, all your contact info and links to your social sites. Plus you get the benefits of a smartphone presentation such at the “Tap to Call” feature.
Another HUGE benefit of having a Flathead Guide listing is that you get a strong local link pointing back to your website, which adds Google juice to your site and will help your rank in search results.
Plus, your listing has the chance of appearing in search results from local smartphone users. Most people are not aware that Google delivers different search results based on the device being used to search. In other words, you will see different results in your PC than you see on your smartphone or tablet.
Take the first step in responding to your customers
Add your business listing to the Flathead Guide and help your customers find what they are looking for. There may not be a better advertising/promotional value than your $4 per month listing in the Flathead Valley Business Directory™.