Best of the Flathead 2014 Business Promotion
NOTE: A new follow-up to this post can be found here!
You are spending too much for the wrong type of advertising!
Give me two minutes and I’ll explain why…
First, the geekspeak…the image below is a screen-capture from Google Analytics showing “Behavior/Site Content/Pages” for the past 27 days (5/29 – 6/26). If you are familiar with Google Analytics you know that these are the pages that visitors landed on as a result of a web search. This means that 284 people visited the page for Montana Log Homes, 140 people visited Flathead Lake Fishing Charter’s listing and 84 people visited Bigfork Outdoor Rentals – in the past month.
What makes this so remarkable?
Have you ever placed an ad in the newspaper, spent hundreds of dollars – and nothing happened? Have you ever bought PPC (Pay-Per-Click) ads, spent a fortune and saw little or no sales? Like you, I am very familiar with this game of “advertising roulette” that we all play. We keep trying new things to see if something will work to help bring customers to our door (or website).
If Bigfork Outdoor Rentals was acquiring this traffic using PPC and was paying the bare minimum for keyword bids, they would have spent $84.00 to $160.00+ to acquire this many clicks to their website. Should they be happy? Heck, they should be estatic; their $4 monthly listing in the Flathead Guide got them 84 new eyeballs in just the last month!
Flathead Guide Delivers Customers!
All we can hope for when spending money to promote our business is that it provides a ROI that translates into new customers. Spending a lot of money on advertising is no guarantee that we will attract new customers; it only guarantees that we’ll go broke sooner.
Spending a few dollars where it will have the greatest impact is the ideal solution. Spending money where you can see proof that the advertising works is a no-brainer. Don’t take my word for it, Google’s analytics don’t lie, a listing in the Flathead Guide not only works as desired, but provides an extraordinary ROI!
Let’s get real!
Unlike ANY other advertising you can buy, the Flathead Guide works 24x7x365 – this is not another one-shot ad buy that nobody sees, this is a destination that people discover when they are searching for YOUR business.
The chart above demonstrates that if you are in the real estate business, construction or cater to the millions of tourists that visit the Flathead every year, the Flathead Guide can help you find new customers. Obviously, every local business can benefit from a listing, these are just a few of our top 10 performing listings.
Quick, while you’re thinking about it, click here and add your business to the Flathead Guide, the official Flathead Valley Business Directory.
Discover the benefits!
Your business listing in the Flathead Guide receives numerous benefits above and beyond the customers it sends to your door. See how we can help your business; check out all the added benefits here!
NOTE: Neither this post nor the Flathead Guide have any relationship to The Daily Inter Lake’s Best of the Flathead readers poll.