Luck is where preparation meets opportunity
Luck is created when knowledge is applied to business realities
In the business world, luck rarely defines a successful company. Companies that survive and thrive do so for numerous reasons, but none of them have anything to do with luck. A few of the obvious things that can make a business successful today include:
- Management and employees are in sync with the corporate vision and goals
- Products and services are in demand
- Customers return and recommend the business
- They compete on quality, value and service
- They promote and advertise
- They have a suitable website and they promote it properly online
Ever since Al Gore invented the Internet, the need for having a business website has increased exponentially, and it has never been as important as it is today. Many of the traditional methods of advertising a business are literally disappearing. Who do you know still buys full page ads in the Yellow Pages, or can depend on the newspaper to drive hungry buyers to their doors?
Consumers today are “plugged in” and active online. It seems that everyone has a smartphone and tablet PC and that convenience means they have instant Internet access 24×7. When they want to buy something, find something, fix something, eat something, sleep somewhere or entertain themselves, they search online.
In business, luck could be defined as “doing enough of the right things – right!”
Having a website is one of those right things, but unless you are doing other right things to market your website effectively online, you may need to rely on luck for people to find it.
Having a website means that yours is just one of 100 million other sites. To get found in search, you must do some right things to get the attention of search engines. One of the best things you can do is to obtain links from strong local authority websites.
Website marketing realities
Helping local businesses improve their rank in search engines was one of the motivating factors behind the launch of the Flathead Guide. As the official Flathead Valley Business Directory, the Flathead Guide has grown to become a popular authority website. A listing offers businesses the right link and a business presentation that functions like a stand-alone mini website that is optimized for search and 100% mobile friendly.
Get prepared for 2015!
“Luck is where preparation meets opportunity” and if you want to find more customers and capture more search results, you need to improve your “luck” by adding your business to the Flathead Guide.
It is critical that you market your website online because search engines use things like your social activity (Facebook, Twitter, YouTube, etc.) and backlinks pointing to your site to establish the value of your site so that you rank higher in search results. Without such activity, your website will never show up on page one, and that is critical. Few people click past page one when searching.
There is no better advertising value in the Flathead!
In addition to helping your website rank higher in search, the Flathead Guide can be a huge resource in sending you new customers. Some of our listings receive hundreds of pageviews and click-throughs to their website. Plus, with the “Tap to Call’ feature of your listing, many people will see your listing, tap your phone number and be talking to you instantly.
A listing in the Flathead Guide costs less than lunch at a fast food restaurant. Compare that to the lifetime value of just one new customer and what you pay for other advertising!
Get prepared for 2015 by promoting your business in the Flathead Guide. Now seriously, you do business in the Flathead, is there any reason why you would not want to be listed in the official Flathead Valley Business Directory?
- Over One Billion Websites – Can They Find Yours?
- How about a billboard in Kalispell or Whitefish?
- Advertising vs. Search Marketing in the Flathead
- Discover the benefits of a listing in the Flathead Guide
Improve your fortunes in 2015 and beyond!