Miley Cyrus, Lady Gaga or Morgan Freeman?
Who would you choose as your business spokesperson?
Imagine that you had an unlimited advertising budget and could hire any celebrity to represent your business in commercials and ads, which would you choose?
Miley Cyrus, Lady Gaga, Morgan Freeman or someone else?
As a local business, do you believe that such a spokesperson would have any influence on the effectiveness of your advertising? Would a celebrity pitch drive hordes of new customers to your business?
A celebrity endorsement might be the greatest thing that ever happened for some businesses, but for most of us it probably wouldn’t have a noticeable impact. Most of us deal with Flathead Valley residents and visitors and they tend to look for us when they need our products or services. More importantly, they search for us online first.
People search when they need to solve a problem or are ready to buy something. When the refrigerator is on the fritz, we search for appliance repair, if the air conditioner isn’t conditioning we search for a heating and air company and when we’re hungry we search for a restaurant. (Photo (c) Depositphotos.com/Jean_Nelson)
Search Results are more important than Lady Gaga
With the explosion of smartphones’ popularity, more and more of your customers carry the Internet with them and use it every day. When they want to buy something or solve a problem, they tap their phone and find solutions. At this point it doesn’t matter if Morgan Freeman or Lady Gaga is hyping your company; the only thing that matters is if they can find you online.
No amount of celebrity endorsements will have an impact on your search results. You could spend a million dollars hiring Miley Cyrus to make your pitch, but that may not be as effecting as spending $4 per month for a listing in the Flathead Guide.
As Bill Clinton famously said…
“It’s the economy, stupid.” The economics of increasing your rank in search results are not based on spending a lot of money or hiring celebrities. Google judges your website by the company it keeps and it wants to see strong links from local authority websites pointing to your site. A link from the Flathead Guide carries more weight than a pitch from Miley Cyrus, Lady Gaga or Morgan Freeman. Oh, and it is a whole lot less expensive.
Miley Cyrus, Lady Gaga, Morgan Freeman or the Flathead Guide?
If the purpose of your advertising and promotion is to attract more customers, there is not a greater value that the official Flathead Valley Business Directory. The Flathead Guide delivers ready to buy customers.