Advertising and promotion is such a tricky business and there just
doesn’t seem to be one solution that fits every business. Some companies
swear by the effectiveness of their radio or TV advertising while others get
the best results from print publications.
Regardless of whether you swear by it…or at it, marketing our businesses
is a challenge for all of us. Readers of this blog and long-term clients of
mine have heard me preach about the value of the Flathead Guide as an
important part of the marketing mix. You have heard me talk about the
value of search marketing and getting strong local links to your website.
Does the Flathead Guide really attract new customers?
Not only does the Flathead Guide attract prospects that are
searching for your business, it can sometimes do a better job than your
primary website. Below is a screen capture from my Google Analytics report
showing that Gardner’s RV received 15 visitors to their
Flathead Guide listing in the past 30 days.
Obviously, 15 visitors isn’t going to break any traffic records, but
those are 15 visitors that found Gardner’s RV listing that did not see (or
choose) their primary website in their search results. We don’t know if any
of those clicks resulted in the sale of a $100,000 RV or a $500 service
call, but we do know that Gardner’s captured 15 new prospects’ attention
from their Flathead Guide listing.
What is just ONE new prospect worth to your business?
To some businesses, one sale can be $10, $100 or $100,000, and the cost
to acquire one prospect can range from pennies to hundreds or thousands of
dollars in advertising costs. If Gardner’s was using Pay-Per-Click (PPC)
advertising, those 15 clicks could have cost anywhere from $15 to $75 or
more, yet Gardner’s paid only $4 for that month-long listing.
People are searching for YOUR business
Some will never find your website while others may see it
on page one of Google depending on the keyword phrase they searched upon.
Still others may be using a smartphone and are receiving totally different
results that you see on your desktop PC.
This is just one area where the Flathead Guide can help your
business by offering a mobile-friendly presentation of your business that is
optimized for smartphones. Since Google now displays different search
results for mobile devices than it does for PCs, this becomes extremely
Spend $4 a month and find some new customers!
The Flathead Guide may just be the best advertising/promotional
option available at any price. At only $4 per month it can be the least
expensive source of new traffic that you can find. And remember, the link
from your listing to your primary website can actually help to elevate your
site in search results.
What is just ONE new customer worth to your business?